crossing the chasm

crossing the chasm


Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

About Authors

Geoffrey A. Moore Geoffrey A. Moore

Geoffrey Moore is an American writer, born on July 31, 1946 in Portland, USA.

عبور الفجوة

عبور الفجوة

عن الكتاب


عن الكاتب

جيفري أ.موور جيفري أ.موور

جيوفري موور ‏ هو كاتب أمريكي، ولد في 31 يوليو 1946 في بورتلاند في الولايات المتحدة.